Year of release : 2014
Manufacturer : Lynda.com
Manufacturer Website : www.lynda.com/Audio-Music-Business-Skills-tutorials/Selling-Music-MP3s-Streams-CDs/163755-2.html
By Bobby Owsinski
Duration : 00:54:04
Type of handing out material : Video Tutorial
Language : English
Description : Learn how to make more money selling your music. The course deals with a two-tier approach to music promotion and sales: one focuses on CDs and records, and the other on digital downloads. Industrial insider Bobby Owsinski explains for the first time why it is important to use recorded CDs as a marketing tool.
It then proceeds to digital form, providing an overview of digital music services and available players. Bobby will show that if you share a piece of music, then this, in fact, can lead to more sales, as well as how to set a price benchmark for your music. He discusses the importance of metadata and registering your song with copyright organizations to make sure you get paid when your music is played on radio, television or the Internet. Finally, Bobby will cover how to present your music on major online services, including Spotify, Pandora, and iTunes.
Learn how to make money. This course examines a two-tiered digital downloads. Industry Insider Bobby Owsinski explains what’s the most important thing to do.
He moves into the digital world of music services and players available. It can be seen at the moment. He discusses the play on the radio, TV, or the Internet. Finally, it’s up to the largest online services, including Spotify, Pandora, and iTunes.
Content:
Welcome 1m 10s
1. Selling CDs 22m 56s
Why a CD is still a good idea 2m 53s
Using your CD as a marketing tool 1m 37s
Using bundling to promote sales 56s
Using multitiered packages to promote sales 1m 48s
Unique music packages 54s
Setting album-launch milestones 2m 28s
Whats the do after the album is finished 3m 38s
How to submit to Gracenote 3m 10s
How to submit to the All Music Guide 2m 56s
Making a limited run of CDs 1m 3s
Preparing for a vinyl release 1m 33s
2. Selling Music Digitally 28m 52s
An overview of digital music delivery services 2m 32s
Choosing a digital music aggregator 1m 42s
Monetizing your YouTube videos 1m 49s
Why the $ 0.99 price point? 1m 55s
Away from your music away 2m 53s
The four kinds of free 2m 26s
Why metadata is so important 2m 7s
The basic metadata every track should have 2m 50s
How to register your songs with 2m 5s
Submitting your songs to Pandora 1m 39s
Submitting your songs to Spotify 2m 6s
Submitting your songs to iTunes 44s
High-resolution music options 2m 9s
The new release schedule 1m 55s
Conclusion 1m 6s
What’s next? 1m 6s
Sample files : none
Video Format : MP4
Video : AVC, 1280×720, 16: 9, 30.000 fps, 598 Kbps
Audio : AAC, 44.1 KHz, 160 Kbps, 2 channels
