Ask Video – Music Business 101: Copyright and Mechanical Royalties (TUTORIAL)

By | November 5, 2025

 

Release Year: 2014
Producer: Ask Video
Producer’s Website: www.askvideo.com/course/synchronization-licenses-and-royalties
Author: Paul Bissell
Duration: 00:57:00
Type of Material Shared: Video Lesson
Language: English


Description: Media needs music. Whether it’s film, television, the web, or any other media, your music, when synchronized with video, requires a separate, special license called a Synchronization License. This so-called “Sync” license gives the media producer limited rights to synchronize your music with the image. So, what does this mean? Very simply: More money in your pocket!
Visual media is everywhere. This means that music “Sync” licenses are a great way to generate income from your tracks. Learn how your compositions can become solid platinum in this important course by music biz expert, Dr. Paul Bissell.

It’s simple: visuals need music. Whether it be film, TV, web or any other media, your music – when synchronized to visuals – requires a separate, special license called a Synchronization License. This so-called “Sync” license gives the producer of the visuals limited rights to synchronize your music to picture. So, what does this mean? Very simply: More money in your pocket!

In this course, the highly informative and always entertaining Dr. Paul Bissell leads you through the whole sync licensing process. You learn all about the synchronization basics from the perspective of all the different players involved; the producer to the composer and everyone in between. Dr. Paul explores negotiation tactics, contracts, fees, PROs and cue sheets. You learn all about Work-For-Hire agreements and how they may impact your ability to monetize your music in the long-term.

This course is required viewing for every musician and producer, to make sure that you get the most out of any licensing deal that you make. So sit back and watch this and all of our other courses in the Music Business series so you can get out there and make business deals that will benefit the most important person you know: You!

Content :
01 Introduction (01:46)
02 Looking Back (01:47)
03 Synchronization Basics (03:10)
04 Production Companies (04:13)
05 PA and SR Redux (03:48)
06 Most Favored Nations (02:46)
07 Work for Hire Redux (02:25)
08 Son of WFH Redux (02:16)
09 Negotiations and Bumps (03:31)
10 How Much To Charge (05:11)
11 PROS and Cue Sheets (04:01)
12 Industrials and Film Festivals (03:18)
13 A Look at Fair Use (01:57)
14 Fair Use: The Six Categories (02:42)
15 Fair Use: The Four Parameters (04:29)
16 Ephemeral Use (03:28)
17 Artist Writer Publisher Redux (02:45)
18 Final Words and Advice (02:59)

Sample files: Not provided
Video format: MP4
Video: AVC, 1280×720, 16:9, 29.970 fps, ~436 kbps
Audio: AAC, 44.1 kHz, 96.0 kbps, 2 channels



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